If you run an online business, or if you have finally finished your great website, driving traffic to your website is a matter of survival.
Make your site known
That goes without saying. If you have no traffic, no one will find your business, and will contribute even less financially. That’s why it’s important to use multiple strategies to attract new visitors to your site while keeping old visitors involved so they are more likely to come back.
As difficult as it may seem for small businesses, there are several ways to attract more potential customers to your site.
We will not lie to you, bringing visitors to your site takes time and effort. But everyone can do it, no need to be Einstein (or Rothschild). And we will tell you how. Social networks, SEO services & blogging: here are some ways to generate traffic on your website.
1] Create new content, reuse and optimize old content
An essential step to generate traffic on your site is email marketing. Whether you like or dislike receiving newsletters to which you are subscribed (you can only go after yourself), they are indispensable for any business. In its simplest form, this technique is a good way to present your latest blog post or inform buyers of a promo on your online store. But sometimes a little “hi” can remind your customers that you are still there (and great).
The best way to increase your website traffic is to increase the number of pages that can be positioned with some of your most important keywords. Remember to add new category pages, new blog posts, new visuals, infographics or videos that will help your website maintain its position and continue to attract new users
Opt for a guest Blogger
To allow others to add material to your website. Your readers will be able to receive new content and your guest can bring their expertise to a topic you do not understand. .
The most popular forms of content marketing are: social media marketing, case studies, blogs, and newsletters. Competition with Facebook posts, blog posts and published content every second is difficult, but we are here to help you find the tactics that will make the difference.
With Wix Shoutout, you can create the perfect newsletter for a promotion, for your new products or a blog post and instantly share it with your subscribers. You can even analyze your results to find out what worked or not.
But what is content marketing exactly?
It’s important to note that content marketing is not the same as advertising. You do not promote your brand, you offer benefits to your audience.
Once you’ve optimized your content with keywords and follow them with tools like SEMRush, you can optimize old content and help these pages to better position themselves by updating content regularly. Remember that Google prefers new content rather than old content.
A high position will always bring you more natural traffic, so keep an eye on your older content as well.
SEO is “a set of techniques to optimize the visibility of a web page. SEO is the process of being “found on Google.”
SEO: Create quality links to boost your SEO
To start generating traffic quickly the paid search (Adwords) can be a good solution. Costly of course; but effective enough to start collecting leads and amortize its website.
Traffic = a better SEO!
Did you know that Google also counts the traffic you have on your site, either directly with Analytics or the Search Console, or by other means?
So, it identifies the popularity of your business website. With a simple rule: a website with a lot of visits is a sign that your business is interesting for the market.
Of course, Google also takes into account the “quality” of your traffic. If your visitors generate a high bounce rate or stay on your pages for a short time, it’s a bad sign.
But if your visitors are numerous and are interested in your site, Google will reward you by going up the positions of your pages in its results pages. AND by the same token, your pages gain visibility.
One more reason to increase your traffic; It’s a virtuous loop!
You are the manager of the party, your site is like the room and the search engines are the guests. To receive them in the best possible way, you will put everything correctly in place: keywords, titles, Alt-text, etc.
Need an assistant?
Use our Wiz SEO Wiz. It will create a step by step plan to help you improve the ranking of your site. Among other things, the Wiz checks for you that your headers are adjusted, the keywords of your page are well positioned and that you have added alt text to your images (which is often overlooked).
Best of all, SEO is free. So yes, you can use a company or a person to optimize your site, but know that there is nothing you can not do yourself. With the internet you can learn a lot of things about SEO and the Wix blog is the perfect place to start. Know that, like Rome, the ranking of your site will not be done in a day. If the advice is 100% reliable, you need time and perseverance. Regularly upload fresh, quality content to your site, you will end up seeing your efforts rewarded.
1] Social networks
Social advertising on Facebook, Twitter and other social platforms is still relatively inexpensive compared to Adwords. Many platforms allow you to focus on a targeted audience through specific keywords or demographic data.
It’s 2018, so it’s almost impossible to avoid social networks. But some companies do not yet know what Facebook, Twitter or Instagram can offer them. Whoever your target audience is, it’s on a social network, somewhere. If there are paid services to target them (we’ll come back to that), there are a lot of things you can do for free, like posting content about your company and products. You can also do customer service, it’s also a great way to grow your community. Take care of it and it will pay you back.
If you consider your social networks as extensions of your own brand (and it is!), They must be closely related. Which means that every time you have a new blog post, share it on your channels to attract users. Place a link to your site on your profiles and vice versa: use the social bar on your pages to allow easy and direct access to your accounts.
Social networks have a real benefit in terms of PPC (pay per click): they let you target the specific type of customer you are targeting.
Advertising on social networks also allows you to have a larger time slot to work. With an average duration of 40 minutes per day on Facebook, users are now more interested in browsing, reading, clicking, “like” and making connections. And it allows you to connect and interact with your audience more easily.
Well, first of all, it’s a visual advertisement. Many brands will use a standard Amazon Prime logo, but Bustle wins with its neon image.
The content is just as good. The use of the word “brilliant” in the title is a strong word to describe products, to stimulate curiosity and to make people want to click while remaining consistent with the image.
Finally, he has a CTA (call to action) very clear. The ad mentions brilliant and strange products that everyone loves and that can be delivered to you in just two days.
1] Speed up your site
Do you think that the speed of your website does not matter?
A one-second delay when the page is loaded can result in a 11% drop in page view and a 7% loss in conversions. Considering that conversions directly affect income, 7% already represents a significant number.
A study conducted by Akamai found that 47% of people expected a web page to be loaded in 2 seconds or less, and 40% said they would drop a page if it took more than 3 seconds to load.
A faster site will not help you to convert better, but to get more natural traffic. Web sites are rewarded when search engines are able to explore them faster and find more relevant content.
Accelerating your website is essential – for more search visibility, a better user experience and, ultimately, more revenue.
The Apple website got a score of 89% during the website speed test. Apple has optimized its image and website with many features to offer a great experience to users without leaving revenue on the table with a slow loading site.
This is a great example that shows how an e-commerce website can make you feel like you’re having a real experience. Evaluate your site using free tools such as Pingdom or GTmetrix to discover your score.
Speed up your site with these 10 tips:
1] Minimize HTTP(HyperText Transfer Protocol) requests
2] Reduce server response time
3] Enable / enable compression
4] Use browser caching
5] Minimize resources
6] Optimize images: check their size, format and Src(source of your Image location) attribute
7] Optimize CSS(Cascading Style Sheets) delivery
8] Emphasize top-of-the-page content
9] Reduce your plugins
10] Reduce referrals
Directories and online forums
Forums: If you are on a niche, you may want to know if there are online forums dedicated to your industry. This is the perfect place to chat with curious people and to link to your site.
Do it with finesse and tact or you will be consider as a spammer. Speaking of forums (and subtly placed link), you can easily add one to your site with Wix Forum.
1] Optimize your site for mobile
This year, Google will implement its Mobile First Index. But what does this mean for your company’s website?
If your website is not optimized for a mobile platform, it is likely that your ranking will suffer the consequences.
With Google’s search results announcing that 61% of users are unlikely to return to a mobile version of a site with which they have found difficult to access, websites can no longer afford to ignore their users mobile. We’ve seen in the above section how important it is to have fast page loading and Google has made it easy while meeting the needs of mobile users.
In order to speed up the loading time for mobile users, Google recently released its Accelerated Mobile Pages (AMP) project. AMP is an online publishing format similar to HTML that was created to help speed up the loading time of web pages.
AMP provides higher performance and engagement as web pages and ads load instantly, allowing users to have a good experience on both a computer and a mobile while also improving SEO performance.
All 3 configurations are Google-friendly, but the search engine recommends responsive design first and foremost:
1] Responsive web design is the simplest and most recommended form of optimization and its implementation is extremely simple. It delivers the same HTML on the same URL and the page adapts to the size of the screen.
2] Dynamic streaming is another form of mobile optimization. The URL remains the same, but delivers different HTML content when viewed from a mobile device.
3] Separate URLs mean you need to keep two separate URLs: one for mobile and one for computers.
Once you’ve set up one of the configurations, tell Google and other search engines to help them understand your page so they can reference your site properly.
2] Optimize your site for voice search
With the growing popularity of virtual assistants like Siri, Alexa or Google Assistant, the internet is taking a new turn. Today, people looking for information online are more likely to use voice search and clear language than they were in recent years. During a conference for Google I / O in 2016, Google CEO Sundar Pichai told the public that 20% of mobile search queries are voice queries. And this number is expected to increase as the speech recognition software become more advanced hourly. Your SEO should be optimized for voice searches, and you should look for potential conversation queries that also apply to your site.
If you have not updated your search strategy by taking voice search into account, you are missing out on your chance to attract potential customers who might be using it.
1] Optimize long-tail keywords and phrases: Voice searches use natural language. The way we speak is different from how we write. The phrases and keywords we use when speaking to PDAs are different from those we use when entering into a search engine.
2] Focus on your FAQ: Your FAQ section is the perfect place to include long-tail keywords. A clear answer to a frequently asked question is more likely to appear in Google Answers.
3] Local SEO is your ally: voice search is 3 times more likely to be local. It is essential to update your contact information, your hours of operation, your rental and your content continuously. If someone asks “Where can I find a coffee in London?”, Being optimized for local SEO means that you are more likely to appear in the first few pages of results.
Building your presence on the web thanks to digital marketing
Almost all companies today have a website, an essential tool to be visible and to comply with consumer expectations.
Very quickly, the development of search engine algorithms revealed that a single website was not going to be self-sufficient. To become known on the Web and target the consumer, strategies have developed as and when, encompassed in what is called digital marketing.
Whether you’re trying to attract your first or your 10,000th customer, driving more traffic to your online store is an essential part of growing your business, and these proven tactics should help you generate more traffic long-term.
You are now ready to work wonders. On our side, we are waiting for one thing: to be able to click on your site!
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.